Evan Ducharme – Iconoclast F/W 14

Do Charm Me

By: Rachelle Lupton

 What better way to turn 22 then to have your first very own runway show?  For Evan Ducharme, that was made possible August 22 2014 when he launched his Fall/Winter 2014 line “Iconoclast”. With an elegant and rebellious feel, the models each donned in a headscarf or black bobbed wig, strutted ten unisex and women’s looks down the runway.  After returning to the runway for one last time, the girls finished off by perching themselves on beautiful vintage furniture, just like a setting from the Victorian Era.  After the show was over, we got a chance to head backstage and talk one-on-one with the talented designer.

Evan Ducharme

Evan Ducharme

Images: Ken Cheng

 What was your inspiration behind this collection?

I’ve always been obsessed with the film sunset boulevard starring Gloria Swanson, an aging silent film star trying to break her way into talk films. She’s working against something she doesn’t really know about, so she just is trying to understand it.  At the same time I was watching Metropolis and they just sort of meshed.  It’s about Norma Desmond’s contemporaries and what they thought the future was going to be like.  Norma Desmond’s prime time was the 20s and 30s.  It’s classic couture silhouettes, updated with mesh, making it a little bit more industrial and modern.

Can you tell me a little bit more about “iconoclast”?

It means rebel, basically someone who doesn’t follow the norm.  Someone who doesn’t let society dictate the way they are going to live their life, they just do whatever way they want.

Do you have a favorite piece from this collection?

*long pause * That would be like picking your favorite child.  I sewed everything myself, I patterned everything myself, I cut everything myself.  I birthed this collection, I can’t just pick. They are all my favorite.

What advise do you have for aspiring designers?

You really have to take what you can out of fashion school. The industry is ever changing, it’s so different, your journey in this industry is going to be so different, so its really good to gain the core skills of being a designer, and then add those skills to your experience.  You really have to allow your teachers to criticize you; you have to learn early on that criticism teaches you the way the business is going to be.  Take everything you can and absorb it and apply it to your life, and take the things you don’t agree with and discard them.  Fashion is always about what you think and your point of view.  It’s all about who you want to be, creating your own brand, creating a following of what you’ve done.  Make sure you have a clear goal of what you want.  At the end of the day Fashion is a business.

Evan Ducharme

Nicolette Lang-Andersen, Evan Ducharme, Rachelle Lupton

Image: Marshall Heritage


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