Category Archives: EMERGING DESIGNERS

EMERGING DESIGNER – INTERVIEW WITH ALEX S. YU

ALEX S. YU + THE LOST YOUTH

By: Nicolette Lang-Andersen

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Sometime life takes you on a path you didn’t expect or plan for – the one that you were always destined for.

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For up and coming Vancouver designer, Alex S. Yu, this is exactly what happened.  A dedicated computer science student from a traditional family, where a career in fashion was not seen as a solid career, he found a way to turn his dreams into a reality.  During school (and working part time at Club Monaco), Alex found himself consistently infusing fashion into his various website projects, and quickly realized he had another calling.  Keeping it under the radar from his parents, he enrolled in a part time sewing and pattern making class and created a mini collection to start up his portfolio, which he then used to Enroll with at Blanche Macdonald.  A few more mini collections later (which may have included a cheeky pair of polka dot boxer shorts), he showcased at TAS fashion show where he finally revealed to his parents the creative passion and undeniable talent that he had.  Needless to say, they form a part of the mass of Alex S. Yu fans out there today. Alex S. Yu Vancouver Designer VFW

Wanting to find his own voice as a designer, Alex made the leap across the pond to continue his studies in fashion at the London College of Fashion, where he found daily inspiration through the history, fashion, culture, galleries and museums. On completing his studies, he planned to work under a few designers to gain more experience on the business side, but fate again showed him a different door – a chance to showcase at Vancouver Fashion Week s/s 2015 through a sponsorship with Niche Magazine.

His collection, The Lost Youth, was whipped up in just one month and inspired by his time in London.  In particular, East London near Brick Lane – a vibrant area where street artists express their feelings and anger towards the government in a playful way through their artwork.  These surroundings translated into the colours and shapes of his collection but Alex also found inspiration from his favourite childhood book character for the exaggerated lines and curves – Dr. Seuss.   For fabrics, he wanted to create wearable clothing with experimental fabrics such as plastics, coated paper and outdoor fabrics.

Alex S. Yu Vancouver Designer VFW

This rushed but stunningly executed youthful collection peaked much interest from around the Globe. Since the VFW show, Alex’s collection has been featured in Vogue UK, Vogue Italia, Glamour UK, Elle Italia, The Province, Vancouver Sun and more, and he just recently travelled to Tokyo for an exclusive photoshoot with his collection showcasing his talent to a whole new audience.

Alex S. Yu Vancouver Designer VFW

His views in design have remained the same since the day he started, believing that we live in an age where fashion should be an outlet to express yourself, to have fun and break the rules a little…or a lot.

Alex S. Yu Vancouver Designer VFW

The ambitious designer has his sights set on some big goals for next year.  Apart from wishing to dress Susie Bubble of stylebubble.co.uk in his collection, Alex is planning to take part in the next season of VFW, will be launching an online store and hopes to showcase at London Fashion Week. 

As any young designer knows, showcasing a new collection on a bigger platform can be costly and Alex has recently set up an Idigogo campaign to help him launch his f/w 2015 at VFW, where in return for your contribution, you are rewarded with various items from a small collection he has made.  To contribute or find out more, visit: https://www.indiegogo.com/projects/launch-alex-s-yu-fw2015-collection

Alex S. Yu Vancouver Designer VFW

Alex S. Yu Vancouver Designer VFW

www.alexsyu.com

Image Creds:

Photographer – Jason Mordeno Photography
Make up – Jerry Kuo Makeup and Sally Chiang
Hair – Ling Liu
Models – Lisa Chen, Mia Jiang, Monica Zhang, Yidan Gao, Sandy Song

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Vancouver Fashion Blogger

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Evan Ducharme – Iconoclast F/W 14

Do Charm Me

By: Rachelle Lupton

 What better way to turn 22 then to have your first very own runway show?  For Evan Ducharme, that was made possible August 22 2014 when he launched his Fall/Winter 2014 line “Iconoclast”. With an elegant and rebellious feel, the models each donned in a headscarf or black bobbed wig, strutted ten unisex and women’s looks down the runway.  After returning to the runway for one last time, the girls finished off by perching themselves on beautiful vintage furniture, just like a setting from the Victorian Era.  After the show was over, we got a chance to head backstage and talk one-on-one with the talented designer.

Evan Ducharme

Evan Ducharme

Images: Ken Cheng

 What was your inspiration behind this collection?

I’ve always been obsessed with the film sunset boulevard starring Gloria Swanson, an aging silent film star trying to break her way into talk films. She’s working against something she doesn’t really know about, so she just is trying to understand it.  At the same time I was watching Metropolis and they just sort of meshed.  It’s about Norma Desmond’s contemporaries and what they thought the future was going to be like.  Norma Desmond’s prime time was the 20s and 30s.  It’s classic couture silhouettes, updated with mesh, making it a little bit more industrial and modern.

Can you tell me a little bit more about “iconoclast”?

It means rebel, basically someone who doesn’t follow the norm.  Someone who doesn’t let society dictate the way they are going to live their life, they just do whatever way they want.

Do you have a favorite piece from this collection?

*long pause * That would be like picking your favorite child.  I sewed everything myself, I patterned everything myself, I cut everything myself.  I birthed this collection, I can’t just pick. They are all my favorite.

What advise do you have for aspiring designers?

You really have to take what you can out of fashion school. The industry is ever changing, it’s so different, your journey in this industry is going to be so different, so its really good to gain the core skills of being a designer, and then add those skills to your experience.  You really have to allow your teachers to criticize you; you have to learn early on that criticism teaches you the way the business is going to be.  Take everything you can and absorb it and apply it to your life, and take the things you don’t agree with and discard them.  Fashion is always about what you think and your point of view.  It’s all about who you want to be, creating your own brand, creating a following of what you’ve done.  Make sure you have a clear goal of what you want.  At the end of the day Fashion is a business.

Evan Ducharme

Nicolette Lang-Andersen, Evan Ducharme, Rachelle Lupton

Image: Marshall Heritage

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