ALEX S. YU + THE LOST YOUTH
By: Nicolette Lang-Andersen
Sometime life takes you on a path you didn’t expect or plan for – the one that you were always destined for.
For up and coming Vancouver designer, Alex S. Yu, this is exactly what happened. A dedicated computer science student from a traditional family, where a career in fashion was not seen as a solid career, he found a way to turn his dreams into a reality. During school (and working part time at Club Monaco), Alex found himself consistently infusing fashion into his various website projects, and quickly realized he had another calling. Keeping it under the radar from his parents, he enrolled in a part time sewing and pattern making class and created a mini collection to start up his portfolio, which he then used to Enroll with at Blanche Macdonald. A few more mini collections later (which may have included a cheeky pair of polka dot boxer shorts), he showcased at TAS fashion show where he finally revealed to his parents the creative passion and undeniable talent that he had. Needless to say, they form a part of the mass of Alex S. Yu fans out there today.
Wanting to find his own voice as a designer, Alex made the leap across the pond to continue his studies in fashion at the London College of Fashion, where he found daily inspiration through the history, fashion, culture, galleries and museums. On completing his studies, he planned to work under a few designers to gain more experience on the business side, but fate again showed him a different door – a chance to showcase at Vancouver Fashion Week s/s 2015 through a sponsorship with Niche Magazine.
His collection, The Lost Youth, was whipped up in just one month and inspired by his time in London. In particular, East London near Brick Lane – a vibrant area where street artists express their feelings and anger towards the government in a playful way through their artwork. These surroundings translated into the colours and shapes of his collection but Alex also found inspiration from his favourite childhood book character for the exaggerated lines and curves – Dr. Seuss. For fabrics, he wanted to create wearable clothing with experimental fabrics such as plastics, coated paper and outdoor fabrics.
This rushed but stunningly executed youthful collection peaked much interest from around the Globe. Since the VFW show, Alex’s collection has been featured in Vogue UK, Vogue Italia, Glamour UK, Elle Italia, The Province, Vancouver Sun and more, and he just recently travelled to Tokyo for an exclusive photoshoot with his collection showcasing his talent to a whole new audience.
His views in design have remained the same since the day he started, believing that we live in an age where fashion should be an outlet to express yourself, to have fun and break the rules a little…or a lot.
The ambitious designer has his sights set on some big goals for next year. Apart from wishing to dress Susie Bubble of stylebubble.co.uk in his collection, Alex is planning to take part in the next season of VFW, will be launching an online store and hopes to showcase at London Fashion Week.
As any young designer knows, showcasing a new collection on a bigger platform can be costly and Alex has recently set up an Idigogo campaign to help him launch his f/w 2015 at VFW, where in return for your contribution, you are rewarded with various items from a small collection he has made. To contribute or find out more, visit: https://www.indiegogo.com/projects/launch-alex-s-yu-fw2015-collection
Photographer - Jason Mordeno Photography
Make up – Jerry Kuo Makeup and Sally Chiang
Hair – Ling Liu
Models – Lisa Chen, Mia Jiang, Monica Zhang, Yidan Gao, Sandy Song